Magazine Advertisement

The ad i brought in was from ESPN magazine. It was advertising coors light beer. The message was simple and straightforward; Drink coors light and you will be happy and surronded by beautiful girls! These advertising techniques obviously work otherwise they wouldnt be used. Some people say that they are demeaning to women but its not like these models are being forced to do the work. They choose to do it and are probably paid very well. Advertising is intended to catch the viewers attention and if it a method to accomplish this works it is going to be used.